Today's consumer is looking for convenience coupled with quality. A flexible pouch provides just that, with its ability to go directly into a microwave or to act as a "boil-in-bag." The processing cycle of a pouch offers a better quality product due to the gentler cooking requirements. This shorter cooking time also means improved taste and texture with most products.

The brand owner also benefits from a flexible stand up pouch as it has improved merchandising opportunities and can reduce distribution costs by a factor of 24:1 as compared to a can or other rigid packaging alternatives.

Clear films not only offer microwaveability but also a "see through" design allowing consumers to see precisely what they are buying.

The possibility of adding a recloseable zipper or spout brings added convenience if the whole package contents are not consumed at once and require short term storage in the refrigerator.

Peel has a comprehensive HACCP program throughout the company, complying with industry norms around product safety.

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